We are pleased to announce that as of 1 May 2023, SMAP Energy Limited is now ENECHANGE Innovation Limited. This name change reflects the next step in our journey after becoming a wholly-owned subsidiary of ENECHANGE in March 2021 and our continued aim to foster innovation links between the UK, Japan, and across the globe.
A Shared History
SMAP Energy and ENECHANGE began their story as Cambridge Energy Data Lab, a privately sponsored research lab working alongside the University of Cambridge to develop solutions to emerging challenges in the global energy sector. These challenges revolved around the “4Ds of Energy”: deregulation, digitalisation, decentralisation, and decarbonisation.
Identifying an opportunity for price comparison websites in the wake of energy market liberalisation in Japan, ENECHANGE was founded in Tokyo in 2015 — one year ahead of the Japanese energy retail market opening to competition. It quickly became the largest energy-switching company in Japan.
SMAP Energy followed shortly after and was founded in the UK in 2016. Leveraging co-founder Yohei Kiguchi’s PhD research on smart meter data analysis developed during his time at Cambridge, SMAP Energy was mainly engaged in the development and operation of SMAP, a smart meter data analysis software-as-a-service (SaaS) product for energy providers.
ENECHANGE and SMAP Energy maintained close ties, frequently working together to deploy new software products in Japan. This relationship culminated in ENECHANGE’s acquisition of SMAP Energy, and, after becoming a wholly-owned subsidiary, this service formed the beginnings of ENECHANGE’s Data business. By FY22, the Data business had grown to generate 969M JPY (approximately 5.6M GBP) in revenue and 163M JPY (approximately 1M GBP) in operating profit.
Our role in future growth
Now known as ENECHANGE Innovation Limited, we are continuingto seek out innovative business solutions with the potential for deployment in the Japanese energy sector. From our hub in London and with colleagues spread around the world, we are able to identify the latest trends and support a range of organisations that are part of the wider ENECHANGE portfolio, including the ENECHANGE Insight Ventures programme and the Japan Energy Fund. Simultaneously, we continue to build on our strong history of software development and product prototyping to facilitate the creation of new business lines.
Paul Monroe, Director of ENECHANGE Innovation Limited, says:
We’ve been a part of the ENECHANGE story since our mutual inception in Cambridge, and this name change reflects our ambition to steadily build a +$1B energy tech company together. Embracing global innovation practices and cutting-edge technology is how we will achieve this and we will continue to be the vanguard of these activities for the ENECHANGE group.
For more information, please reach out to the team at info@enechange.com.
We hope you will consider following our activities via ENECHANGE’s website and announcement channels. For the latest updates on what our company is up to, please visit the following:
24 MARCH 2021 — SMAP Energy announces that ENECHANGE has tendered an offer to acquire 100% of share capital and acquisition rights in SMAP Energy. Upon completion, which is expected to occur by 31 March, the company will be a wholly owned subsidiary of ENECHANGE.
A Shared History in Cambridge
SMAP Energy and ENECHANGE began their story as Cambridge Energy Data Lab, a privately sponsored research lab working alongside the University of Cambridge to develop solutions to emerging challenges in the global energy sector. These challenges revolved around the “4Ds of energy”: deregulation, digitalisation, decentralisation, and decarbonisation.
Identifying an opportunity for price comparison websites in the wake of energy market liberalisation in Japan, ENECHANGE was founded in Tokyo in 2015 — one year ahead of the Japanese energy retail market opening to competition. It quickly became the largest energy switching company in Japan, serving a network of 50+ energy suppliers.
SMAP Energy followed closely behind, and was founded in the UK in 2016. Leveraging co-founder Yohei Kiguchi’s PhD research on smart meter data analysis developed during his time at the University, SMAP Energy counted Cambridge Enterprise, a number of academics in the engineering and economics departments, and its three alumni founders among the stakeholders.
SMAP Energy is mainly engaged in the development and operation of SMAP, a smart meter data analysis software-as-a-service (SaaS) for energy providers. SMAP Energy had a number of early successes — including participating in accelerators and pilot studies with Climate KIC, E.ON, EDF Energy, and Horizon 2020-funded projects — but its biggest opportunity was in collaborating with ENECHANGE.
As ENECHANGE had existing pipelines to critical industry data through its price comparison service, there was an opportunity to offer additional data analysis services of smart meter data to their Japanese suppliers, helping them better understand the energy habits of their customers and increase the value of their business. ENECHANGE acquired a majority position in SMAP Energy in June 2017, and has collaborated to help deploy SMAP to its client base and build new applications.
Looking Forward
ENECHANGE held its IPO in December 2020 on the Tokyo Stock Exchange Mothers market (Ticker: 4169) and currently holds circa $300M in market cap. ENECHANGE has made it a goal to become a category leader in the Energy Tech domain and will strengthen its position through this acquisition.
SMAP Energy Director Paul Monroe writes:
We are very excited to announce this transaction and we are looking forward to further expanding our work with ENECHANGE. It’s been an exciting journey to bring our two companies that were started in a flat in Cambridge together. I would like to thank our investors, clients, colleagues, the University of Cambridge, as well as family and friends for supporting us.
Energy data products and services are an increasingly necessary part of accelerating the energy transition and promoting global decarbonisation. We now have a new goal — building a +$1B energy tech company together.
For more information, please contact the SMAP Energy team at info@smapenergy.com.
*Image: SMAP Energy co-founders, from left to right – Paul Monroe, Yohei Kiguchi, Adnan Mortada
SMAP Energy selected as Winner for European Data Incubator second phase, proceeds to final
BILBAO, 20th February 2020 – SMAP Energy was selected as one of the 8 winners of the European Data Incubator (EDI) EXPERIMENT phase round in Bilbao, Spain. SMAP Energy will proceed to the third and final EVOLVE phase where it will focus on exploring the commercial expansion of its project.
EDI is a Horizon 2020-funded program that focuses on facilitating the uptake of Big Data tools whilst increasing the technical and business skills of the selected start-ups/SMEs.
SMAP Energy took part in EDI to solve the challenge set by Polish distribution systems operator ENERGA-OPERATOR SA: “Determining Load Profiles for Customers in the Indicated DSO Area based on Smart Meters”. As part of this program, SMAP Energy developed and demonstrated an application for determining load profiles for energy metering points in a DSO network area and tested numerous machine learning models to accurately interpolate missing consumption data.
Although the study was conducted across a static dataset of approximately 2300 meters a with one-year history of hourly readings, with a few adjustments the application could easily be scaled to an operational scenario with live readings. The application can also be adapted to address other use cases in the DSO context such as anomaly detection, forecasting and device detection.
Benefits of the EDI program include up to €100,000 in equity-free funding, mentoring, workshops, access to a free cloud environment, and the chance to connect with and be recognised by major European organizations.
Proceeding over several stages of competitive selection, EDI announced SMAP Energy as one of the final 8 winners from an initial application pool of 490 EU companies by comprehensively evaluating our solution from both technical and business standpoints.
“We’d like to express our gratitude to the organizers, coaches, and partners and extend our congratulations to all the other winners.We look forward to joining the final EVOLVE phase in Berlin,” said SMAP Energy co founder Paul Monroe who managed the project.
Further information about the EXPERIMENT phase can be found here.
LONDON, 17 March 2020 – SMAP Energy is proud to announce that co-founder Paul Monroe has been selected for the 2020 Forbes 30 Under 30 Europe in the Manufacturing and Industry category.
Paul leads the London office of SMAP Energy and is responsible for its European operations and lines of business. He is also the co-founder and program manager for Japan Energy Challenge and is a founding partner at the newly launched Japan Energy Capital fund.
“It’s a tremendous honour to be selected for the Forbes Under 30 list and I look forward to meeting the other members of the community. The progress we’ve had at SMAP Energy and in my personal growth was in no small part due to a network of individuals who have strongly invested their time and effort in helping me. I want to especially thank Yohei Kiguchi, Andrew Burford, Aidan O’Sullivan, and the numerous other colleagues, co-workers, mentors and family who have supported me along the way,” said Monroe.
Paul joins co-founder Yohei Kiguchi, who was selected for the 2017 list in the same category.
LONDON, 17 February 2020 –SMAP Energy was selected to participate in the European Data Incubator – a Horizon 2020 funded program focused on building innovative data applications. This paper details the work undertaken in the project and the results achieved.
Online Demo (to gain access, request login information from info@smapenergy.com) – Link
Authors
Paul Monroe, Riku Arakawa, Yohei Kiguchi, Kristjan Strojan, Alberto Arias
Abstract
The growth in the implementation of smart-meters presents a significant opportunity to improve operational processes in the energy sector. One such opportunity is with distribution system operators using the data to better anticipate the state of the different areas of their networks.
However, large scale smart-meter rollouts often take years to complete, and having digital solutions that can realise outcomes as data becomes increasingly available can improve the return on investment of such rollouts. In this three month project, data from over 2300 metered locations in the Torun region of Poland with varying levels of frequency – ranging from every 15 minutes to readings every few months – are examined to develop a methodology for creating hourly profiles of energy consumption for every location. Numerous patterns in the unavailability of the data are identified, and a methodology is proposed to address each pattern specifically.
The proposed methodology tests multiple machine-learning based approaches – including Random Forest, Decision Tree, Support Vector Regression, and clustering – and assesses their effectiveness both against a generated baseline and other similar studies from academic literature. Additionally, functional considerations for deploying the algorithmic methodology in a full commercial use case are examined.
The results achieved demonstrate comparable or superior performance against previous studies, leading to the conclusion that the methodology proposed is among the best in the industry, and several areas for future improvement are identified.
Program Information
To read more about our participation in EDI, please visit the website: www.edincubator.eu
Connect with EDI for flash news about our journey:
BERLIN, 9th October 2019 – SMAP Energy has successfully progressed through to the next round – the EXPERIMENT phase of the European Data Incubator (EDI), an incubation programme that offers the brightest Big Data startups the chance to solve data challenges set by major European corporates like international weather service UBIMET and the multinational Sonae.
What is EDI?
EDI is an 8-month incubation programme run by 20 partners across Europe. It gives the most innovative “Big Data” startups the opportunity to tackle real world challenges set by large corporates across Europe.
SMAP Energy is taking part in EDI to solve the challenge set by ENERGA-OPERATOR SA: Determining Load Profiles for Customers in the Indicated DSO Area based on Smart Meters. As part of this program, SMAP Energy will be developing a data-driven application for determining the load profile for energy metering points in a DSO network area.
Benefits include up to €100k in equity-free funding, mentoring, workshops, access to a free cloud environment, and the chance to connect with and be recognised by major European organizations.
Datathon in Berlin
Each year of the EDI incubation process is divided into three progressive phases, in which only the best startups pass to the next level: ‘Explore’, ‘Experiment’ and ‘Evolve’.
On 9-10 October 2019, SMAP Energy landed in Berlin for the first ‘Explore’ phase, securing €5k (equity-free) and meeting face to face with the data providers. Pitching to compete against 40 other startups, SMAP Energy managed to impress the jury and successfully pass through to the ‘Experiment’ phase!
What’s next?
SMAP Energy is now welcomed onto the ‘Experiment’ phase, the longest in the EDI incubation programme, where the startups receive coaching, big data training and the chance to secure up to €80k in funding. With the objective of developing an MVP to introduce to market, this phase will focus on accessing the datasets, technical evaluations and then a final pitch for a spot in the final ‘Evolve’ phase.
Follow our journey through EDI!
To read more about our participation in EDI, please visit the website: www.edincubator.eu
Connect with EDI for flash news about our journey:
Berlin, 20 September 2019- SMAP Energy has been selected to take part in the European Data Incubator (EDI), a 3-year project that offers around 100 startups the chance to solve data challenges set by major European corporates like RACC motoring club and the multinational Sonae.
What is EDI?
EDI is an incubation programme run by 20 partners across Europe. It gives the most innovative “Big Data” startups the opportunity to tackle real world challenges set by corporates across Europe.
SMAP Energy is taking part in EDI to solve the challenge set by ENERGA-OPERATOR SA: Determining Load Profiles for Customers in the Indicated DSO Area based on Smart Meters. As part of this program, SMAP Energy will be developing a data-driven application for determining the load profile for energy metering points in a DSO network area.
Benefits include up to €100k in equity-free funding, mentoring, workshops, access to a free cloud environment, and the chance to connect with and be recognised by major European organizations.
Datathon in Berlin
Each year of EDI incubation process is divided into three progressive phases, in which only the best startups pass to the next level: ‘Explore’, ‘Experiment’, ‘Evolve’.
On 9 and 10 October 2019, the SMAP team will travel to Berlin with 40 other startups for the first ‘Explore’ phase. Here we will take part in a datathon, practice our pitches, receive €5k (equity-free) and meet face to face with the corporates. Finally, a jury will decide which startups will pass to the next ‘Experiment’ level.
Follow our journey through EDI!
To read more about our participation in EDI, please visit the website: www.edincubator.eu
Connect with EDI for flash news about our journey:
TOKYO, 21 May 2019 – Spring DR, the latest project by SMAP Energy in partnership with Japanese energy supplier Looop, successfully concluded this week. 4000 Looop customers have taken part in the supplier’s latest campaign promoting renewable energy, where participants were rewarded for shifting their electricity usage with Amazon gift vouchers. In this article we will explain how Looop was able to promote the link between customer rewards and renewable energy.
What was the DR Spring Campaign about?
Looop is changing the conversation about smart energy usage with Japanese consumers. During the months of April & May, Looop and SMAP Energy embarked on a partnership to promote the usage of solar energy.
The campaign is aimed at encouraging the public to shift consumption – or “turn-up” – when there is an excess of supply by offering a tangible reward. Consumers will receive Amazon gift vouchers based on how many kWh they are able to use during times of the day with excess solar energy, called in this case “Sun Time”.
How does the Campaign benefit consumers and renewable energy?
Beginning in Spring, days grow longer and solar plants start to produce more electricity. Additionally, the need for energy-intensive applications like heating and air conditioning decreases because of the milder temperatures. If generation starts to exceed demand significantly, this can damage the electric grid by causing brown-outs due to the excess power not being used. In addition, the price of solar energy plummets – in some cases, the price can even be negative as consumers are paid to use energy! The combination of both these issues can lead to solar energy farms being shut down temporarily and the potential energy being wasted.
It’s important to note that though energy consumption is meant to increase in target periods, this doesn’t mean that participants will use more energy overall. In previous studies, we saw that energy consumption on the whole remained unchanged as participants simply shifted the timing of their activities. In other words, participants were using the same amount of energy, but by making their consumption more strategically timed they were able to earn benefits.
What was SMAP Energy’s role?
In addition to assisting in the design of the trial, SMAP Energy provided the DR app to inform their customers of upcoming Sun Times and track participation by observing energy consumption changes from the participants’ smart meter data.
The DR app helped to maximise the response by employing gamification: participants accrued points for increasing energy consumption in the designated periods Sun Times. These points had direct commercial value, redeemable as Amazon gift certificates at a rate of 5 JPY (approx. 4p)/kWh.
As with the previous Summer TOU and Winter DR trials, SMAP Energy will also conduct follow-on research in collaboration with academics at the University of Cambridge to help further advance the energy data analytics sector.
If you’d like to learn more or get involved, please contact us at info@smapenergy.com.
TOKYO, 22 February 2019 – Energy technology startup SMAP Energy is proud to announce the results of its Winter Demand Response (DR) savings campaign in collaboration with Japanese energy retailer Looop. This follows the successful result of the Looop Summer TOU Trial.
This program was applied in winter to reward participants for reducing high energy usage in energy-intensive periods.
On average, incentives resulted in a 4% reduction in power consumption during targeted periods.
The most successful participants achieved average power reduction rates of 32% during the program. This same group also reduced consumption by 53% during “super” periods.
These results were achieved using half-hourly data readings from the participants’ smart meter and gamification incentives for consumer behavioural change, with no additional hardware requirements.
SMAP Energy is running another spring program and continues to be active in the field of time-of-use/demand response incentivisation following the positive results of both studies.
Introduction
The Winter Demand Response (DR) campaign was designed as a follow-up study to the previous Summer Trial, which achieved peak demand reduction and savings for customers of Japanese energy supplier Looop by optimising the design of a time-of-use (TOU) tariff and providing digital engagement tools.
Compared to its predecessor, the Winter DR campaign featured some adjustments. Looop sent participants notifications of when to take advantage of the following day’s peak periods – called “Saving Time” period – tying rewards to short-term behavioural adjustments in response to price signals. SMAP Energy assisted in delivering both programs by leveraging a suite of digital engagement tools and its proprietary AI-driven technology to predict customer behavioural response.
Why Demand Response is Important
Throughout any given day, spikes in electricity demand can occur, causing both network maintenance issues and increased carbon emissions as dirtier energy sources (e.g. coal plants) are turned on to meet demand. One major barrier to curtailing peak load – or electricity usage during peak hours – has been a lack of equipment capable of tracking users’ consumption during these hours. Smart meters allow for data collection at the half-hourly level – much more frequently than existing “dumb” meters – which enables insight into how much energy is consumed over the course of the day.
An increase in the number of smart meters deployed has provided a critical bridge to offering TOU tariffs. TOU tariffs rely on charging different amounts for energy consumption over the course of several periods in the day. Critically, TOU tariffs reflect wholesale costs of generation and transmission of electricity at the moment it is used as opposed to single rates, which are set based on hedged statistical projections of yearly averages of electricity prices.
Demand Response technologies, on the other hand, enable the appropriate rewarding of customers for changing their behaviour – in this case, peak load reduction. Through a combination of TOU tariffs and DR rewards, customers can be incentivised to reduce their electricity usage during costly peak hours and energy utilities can have an array of options to employ based on their needs.
Through its smart meter installation program, Japan has successfully put in place over 50% of the country’s potential, meaning it is on track to installing one in every household by 2023. As a result, TOU-tariffs are now an effective and feasible means of achieving efficiency benefits in the Japanese energy sector.
For more information on the importance of DR and smart meter data, visit this page.
The Looop winter DR trial
A total of 2740 Tokyo households supplied by Japanese energy retailer Looop participated in the program between the 15th January to 22nd February.
As during the previous Summer DR trial, SMAP Energy provided an energy consumption visualisation application that tied in to Looop’s existing customer engagement channels. This app was adapted for the project to enable participants to track both personal savings and team progress in the program.
Participation in the campaign was tracked solely by observing energy consumption changes in each participant’s smart-meter data – without installing any additional hardware – through SMAP Energy’s unique data analytics platform.
As with the summer trial, participants earned points for reducing energy consumption in the designated peak periods. These points had a direct commercial value, as they could be redeemed at the end of the program for an Amazon gift certificate at a rate of 1 JPY (approx. 1p)/point.
Electricity savings were calculated based on the difference between estimated and actual usage. Rewards were granted at a rate of 5 points/kWh during standard Saving Time, and 10 points/kWh during Super Saving Time.
Gamification was also employed, with the participants being divided into 3 teams and additional rewards granted for individual and team point totals.
Results
How frequently did savings periods occur?
Over the course of the 39-day program, 273 half-hour periods were designated for Saving Times, while Super Saving Time was active for 2 hours on February 9th, 2019 (a particularly cold day in Tokyo).
How large of an energy reduction was observed?
Participating customers achieved approximately 4% average reduction across all Saving Times. Notably, the most successful households had an average reduction of 32% while Saving Time was active, which grew even further to 53% during Super Saving Time.
How did participants achieve the savings?
We conducted interviews with several of the participants to understand how they changed their behaviour during Saving Times. Participants reported that they were able to accomplish all their tasks and chores during cheaper, non-peak hours, as a direct result of the reward system put in place, “We turned on the heating and warmed the room until just before the Saving Time, and turned it off during the target time”, reported one participant. Another participant said, “I turned on and off the electricity like a game with my kids”.
What’s Next
Combining both the SMAP TOU and DR tech packages presents a compelling solution for energy retailers to pass additional savings on to their customers with no adverse requirements for data collection or additional hardware installations. It was also predicted as having positive implications for customer acquisition, engagement, and retention, while allowing suppliers to diversify their offer in a competitive retail market.
With two trials successfully recorded, the SMAP TOU/DR apps have produced very promising results for incentivising energy-conscious behaviour and translating this into direct savings for customers at no additional cost to their supplier. Further study is needed to fully investigate the potential of domestic demand response, including the ability to strategically increase consumption at periods of high supply.
Looop has already announced a project for Spring 2019, called Reverse-DR, which will focus on matching surges in solar electricity output with increases in demand, so-called “Turn Up” events. This project will focus on incentivising consumers to shift their usage to cheaper off-peak hours, typically because of excess electricity from solar plants, which would otherwise be turned off. Customers will be awarded points for every kWh used during these periods, redeemable as Amazon Gift Cards.
“We are very excited to be developing concrete examples of how to leverage smart-meter data into applications that have sustainable, scalable outcomes. Ensuring electricity from solar farms is being used and not wasted means that we are providing benefits to both customers and the environment,” said Paul Monroe, co-founder of SMAP Energy.
The program will run from 19th April to 19th May, if you want to find out more, contact the SMAP team at info@smapenergy.com or stay tuned for updates!
As demonstrated in the summer trial, strategically crafted TOU plans can deliver great outcomes in terms of peak demand reduction and customer savings. However, these plans will require fixing a specific window and rate for savings, which may not be ideal for addressing price fluctuations in the short-term (i.e. 1-2 days notice).
The Winter Demand Response (DR) campaign will feature some adjustments to tie rewards to short-term behavioural adjustments in response to price signals. Instead of pre-defining windows for peak-time, Looop will send participants evening notifications of when the next day’s peak periods will occur. SMAP Energy will assist in this program by leveraging a suite of digital engagement tools and its proprietary AI-driven technology to predict customer behavioural response – both tested in the previous Summer trial.
How it works
Looop’s existing – or newly acquired – energy customers in the Tokyo area can opt in to the program before 26 December. The program will run from 15 January to 22 February and progress updates will be provided daily.
Participation in the campaign will be tracked by observing energy consumption changes in each participant’s smart-meter data. A baseline of energy consumption will be established based on the ten days prior to each event. Unlike the summer TOU program, the base rates will not change and there is no downside for participation.
As with the summer TOU trial, participants will earn points for reducing energy consumption in the designated peak periods. Rather than keeping set peak periods throughout the trial, Looop will designate windows that can occur any time from 6:00-22:00 with participants being given notice of the windows where points can be earned in the prior evening. These points will also have a direct commercial value, as they can be redeemed at the end of the program for an Amazon gift certificate tied to the value of the points they earn at a rate of 1 JPY (approx. 1p)/point (minimum reward of 50 JPY will apply).
Sample schedule showing designated peak periods
Another difference from the summer TOU trial is that the Winter Demand Response campaign will offer multiple tiers of peak periods. Previously, participants earned points for peak-time energy reduction at a fixed rate of 1 point/kWh of peak-time energy consumption reduction. The new version of the program allows for the designation of “super” savings times, where points are accrued at twice the normal rate.
Points can be tracked daily via the Looop customer online portal, and SMAP Energy will provide data visualisation and engagement tools to facilitate this.
Why is Demand Response important?
The intended outcome for the trial is to present a tech package to enable suppliers to cost-effectively mitigate imbalance charges driven by short-term price fluctuations outside of their control and pass the savings on to the participating customers. As such, this campaign is being technically classified as a demand response trial based on its focus for utilising untapped capacity from domestic customer behaviour.
Deep Dive -What is energy imbalance?
Energy retailers need to predict how much energy their customers will use in a given period and make sure they have bought enough energy to cover this prediction. They submit their predictions at a “gate closure” time (in the UK, this is one hour before the start of a period).
However, these predictions won’t be 100% accurate for a variety of reasons (prediction models can be outdated, energy consumption can change unpredictably, etc.). Imbalance volume is the difference between the expected energy consumption in a given period and the actual energy consumption ultimately recorded.
The energy retailer will either “buy” or “sell” the imbalance volume – depending on whether their customers used more or less than the predicted amount – from the grid at a specified rate. This rate is more expensive than buying on the market in advance, so it is important that their predictions be as accurate as possible to prevent waste.
Combining both the SMAP TOU and DR tech packages would present a compelling solution for energy retailers to pass additional savings on to their customers with no adverse requirements for data collection or additional hardware installation beyond a standard smart-meter. It would also likely have positive implications for customer acquisition, engagement, and retention, while allowing suppliers to diversify their offer in a competitive retail market. Domestic demand response is something SMAP Energy identified at the founding of the company as an underutilised opportunity (read SMAP Energy Co-founder Paul Monroe’s 2016 article describing the background of this here).
Find out more
If you want to know more about this project, further information can be obtained by contacting the SMAP Energy team at info@smapenergy.com.
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